About Us

Goal is a company specialized in developing advanced planning and operational management solutions for public transport.

Our technology integrates artificial intelligence, automation, and advanced analytics to enhance operational efficiency, reduce costs, and support strategic decision-making in urban, rail, maritime, and metropolitan transport organizations.

Since 1992, we have been helping transport operators and regulatory authorities overcome the challenges of urban mobility. We don’t just provide cutting-edge planning technology — we’re with you every step of the way.

Our mission.

To improve passenger transportation through advanced software solutions that enhance planning and optimize operations, truly making a difference.

Our vision.

To facilitate the evolution toward efficient, sustainable, intermodal transport centered on the people who use it every day.

The values that drive us.

Our values are the foundation of everything we do.
They guide our decisions, inspire our solutions, and remind us why mobility matters - because it connects people, teams, and cities.

Teamwork

Together we go further

Excellence

We move forward with quality and commitment

Sustainability

Caring for the planet while innovating

Innovation

We anticipate the future of transportation

Our Story

Leading the Evolution of Public Transportation

We are pioneers in the intelligent transformation of public transport, with technology that is shaping the future of urban mobility.

Origin

1992
Goal Systems was founded with the objective of optimizing the management and planning of public transport through advanced technology.

The Era of Real Time

2005
The first real-time systems were implemented, boosting operational efficiency and enhancing the user experience.

Expansion

2010
International expansion began with a growing presence in Latin America and the development of solutions for resource, shift, and vehicle planning.

Intelligence that Drives Mobility

2018
Platforms based on artificial intelligence and predictive analytics were launched to transform urban mobility.

Sustainable Leadership

2023-2025
Goal consolidated its position as a global leader in sustainable transport software, recognized for its organizational culture, innovation, diversity, and commitment to the 2030 Agenda.

Global leaders in optimization and planning solutions for passenger transport.

With a presence in more than 25 countries across five continents, we work hand in hand with operators and authorities to transform urban and regional mobility.

Our solutions combine technological innovation, industry expertise, and a people-centered approach. We help plan and manage more efficient, sustainable, and reliable operations, enhancing the experience of both the teams that operate the service and the millions of passengers who rely on it every day.

Global presence, local commitment.

Our headquarters are in Madrid, with offices in São Paulo, Rio de Janeiro, Bogotá, Mexico City and Santiago de Chile.

The trust of our clients has positioned us as an international benchmark in the planning and optimization of transport operations, achieving greater profitability, competitiveness, and sustainability in every project.

Planning with intelligence, innovating for you.

Our solutions are built on cutting-edge optimization technology. We solve the most complex resource planning challenges and ensure measurable improvements in productivity and profitability, always aligned with your service and quality goals.

Committed to R+D+i.

Goal specializes in developing advanced planning and operational management solutions for public transport.

Our technology combines artificial intelligence, automation, and advanced analytics to improve operational efficiency, reduce costs, and support strategic decision-making in urban, rail, maritime, and metropolitan transport organizations